News

As the waistlines of people across the world are expanding, and people are growing more and more concerned about the nutritional content of the food they eat, we have to ask ourselves what it is that drives customers. What it is that entices them to pick certain restaurants over another, and further, what motivates their menu choices? And what do...

While more consumers are skipping beverages to save the change in their pockets and many restaurants move toward bolstering their appetizer selections to generate revenue and increase their bottom line, a particular consumer trend is going unaddressed. Namely, many restaurants are overlooking or under-appreciating dessert as part of their restaurant menu. Many places opt to offer standard frozen fare, or...

The Millenials are soon going to be the majority of your dining public and they’re not going away. As a group with limited time, money, and growing health concerns, they are ever conscious of both convenience, nutrition (IE Calorie counts), and pricing in food service. In fact, so much so that smaller portions for smaller prices are at the forefront...

Recent research trends are finding that, in recent years, consumers are eating out on their own far more frequently than they once did. Many studies find that approximately half of all eating out or beverage occasions are solo endeavors.  How can your restaurant capitalize on this ever growing trend? First, you have to understand the makeup of your current prospective...

If you’ve been out to eat recently you’ve probably noticed an increasingly popular trend in the substitution of traditional bread buns for the “new” and delicious pretzel bun. Fast food on whole is what’s considered a “trailing indicator” of fashion, which means it’s one of the last things in line to  catch on to any particular trend.  Pretzel buns were...

‘Gluten free’ is something that those of us in the restaurant industry are getting more and more familiar with all the time. This new trend in consumer diets is so popular, in fact, that it’s expected that about a third of all orders will contain at least one gluten free dish.  A quarter of Americans are reportedly cutting down on...