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April 18 2014 – Robert Fiumara

On Attracting the Target Diner

Before establishing a restaurant, restaurateurs make multiple decisions. In fact, they customarily draw up a business plan. Included within the pages of this business plan, restaurateurs outline what is known as their target market or a group or groups of individuals they wish to cater to. As is the case with any business, customers play a vital role in its...
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