June 11 2013 – Robert Fiumara
Selecting a uniform for your restaurant staff is a huge part of any restaurant’s image and marketing. Even in a casual dining setting, having a uniform look allows your patrons to identify the staff from the customers. It also helps to set the tone for your restaurant. Last time, we gave you three important things to consider in your uniform selection. But there are so many more things to keep in mind. Here are some more important elements to keep in mind when choosing/designing your staff uniforms.
4.) Form and Function
When thinking about the style and look of a uniform, also consider the material that it’s made of. Things like 100% cotton are definitely comfortable and breathable, but items made of this material are easily stained and will form wrinkles at the drop of a hat. On the flip side of that, clothing that is made of 100% polyester or other synthetic materials may be durable, but they can also be very uncomfortable and leave your staff feeling hot and unable to focus all of their energies on the job at hand. Most popular among restaurant owners and employees are usually a blend of various materials. Cotton/Polyester blends are popular for their durability and stain resistance. Depending on the ratio, they can also be very comfortable. The type of material you choose can also impact the cost of the materials. There are many other material options out there so do a little bit of research on the type of materials you would like to have used in your uniforms.
5.) Decoration and Design
Your brand is everything when it comes to marketing. Your name and your logo are what your customers will associate with your restaurant, your food, your service and, ultimately, you. You put a lot of time, effort and money into building your brand. Because of that, you should consider everything you want to have with your logo on it. Do you want your staff to wear aprons with an embroidered or screen printed logo? Perhaps putting your brand right on a shirt or even multiple items is the right way to go. Either way, consider how and where you’d like to use your logo.
6.) Cost Benefit
The bottom line, of course always comes down to value. You want to get the most bang for your buck. This is where Fiumara Apparel comes in. We have worked hard to build strong relationships with some of the largest culinary apparel manufacturers in the business so that we can offer you the highest quality apparel for your restaurant staff, both front of house and your kitchen staff. We have a wide array of styles and prices to fit any design and budget. Check out our offerings and find the best fit for you.