Valentine’s Day is Almost Here. Is Your Restaurant Ready?

February 02 2013 – Robert Fiumara

Valentine’s Day is a mere two weeks away and restaurants everywhere are gearing up for what is, traditionally one of their most profitable nights.  February 14th is a day of romance and love.  For many, this means taking their sweetheart out for an evening of rich food, alcohol and decadent desserts.  Is it any wonder that Valentine’s Day is Christmas in February for Restaurant owners?

There are a number of trends that are making an appearance this year.   Some of them are successful repeats from years past, but some are fairly new and are offering more than the traditional champagne and chocolates.

Prix Fixe menus are still popular. Everyone likes a deal and throwing in a rich dessert and a few drinks is a great way to bulk up sales and give your diners the feeling of being extra special.  If you have a chef who is adventurous and wants to play with the menu this Valentine’s Day, try an Aphrodisiac-inspired menu.  Creativity with scents, textures, and unique flavors that create a sense of romance will make it a wonderful night for your diners.

Valentine’s Day is all about setting the tone for the atmosphere.  Creating a romantic and enchanting setting will create a successful evening for both your customers and your restaurant.  Don’t forget the dancing and flowers.  Including fresh flowers or offering a single rose as a part of the meal can give a great opportunity for date excellence.

But what about the single folks out there?  Many restaurants are also catering to the ani-valentine crowd.  With smooch repellent menu options heavy on the garlic and onions and a fun poke at the pink and red kitsch ushered in by a diaper wearing archer, you could create an environment that includes everyone feeling a little left out during this lover’s holiday.

There is, of course, always the matchmaking option as well. Speed dating can encourage seeking singles to find their Valentine over drinks and tasty appetizers or a Lady’s Night is always a fun time with music and drink specials.

Whichever way you’re leaning remember that impressions are everything.  This is where Fiumara Apparel has you covered.  We offer the best quality culinary apparel for both kitchen staff and front of house.  So whether you are planning to create a glowing and romantic setting perfect for proposals and declarations of love or whether you are seeking to go a bit more modern with a single ladies party, Fiumara Apparel will make sure your staff looks the part.  Check out our latest offerings today!


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