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From iconic advertising campaigns to style guides and what not to wears.
Our blog offers an oversight into the world of mens fashion, from the downright bizarre to the upscale on trend.

  • November 18 2014 – Robert Fiumara

    Monthly Roundup: Four Trends to Watch!

      As 2014 starts to wind down, let’s take a look at four trends that you should keep your eye on.   Hot Honey:  The New Sriracha   Sriracha Sauce, that hot, spicy sauce made from chili peppers and a staple of kitchens everywhere, is a trend no one saw coming.  Now, hot honey is on the way.  That’s right,...

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  • October 19 2014 – Robert Fiumara

    Baby Boomer Appeal: How to Get Them Dining

    Every restaurant wants their menu to have a wide appeal and to cultivate interest from customers across each and every generational period. That said, the Baby Boomers really are the largest generational audience, accounting for approximately 44% of the population and 70% of the expendable income. These older customers are far more likely to dine in compared to other generational...

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  • September 03 2014 – Robert Fiumara

    Location, Location, Location.

    For chain restaurateurs, there are many considerations to take into account when opening a new franchise location.  For one, the dining marketplace is stagnant in comparison to past decades, and a chain’s growth is tied directly to an operator’s ability to gain a growing share of customer visits, an increasing repeat customer pool, and his ability to build greater chain...

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  • August 30 2014 – Robert Fiumara

    Snacks and Smaller Portions Will Generate Revenue

    The Millenials are soon going to be the majority of your dining public and they’re not going away. As a group with limited time, money, and growing health concerns, they are ever conscious of both convenience, nutrition (IE Calorie counts), and pricing in food service. In fact, so much so that smaller portions for smaller prices are at the forefront...

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  • August 08 2014 – Robert Fiumara

    Better Customer Engagement Means Better Business

    It can be difficult to remain optimistic in this industry. Between clamoring needy guests and slimming profit margins, it can be hard to stay cheerful and peppy for every customer, to reach out and try and make that personal connection with them. It is important that you try, however, because what separates a good restaurant from a great one is...

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  • August 06 2014 – Robert Fiumara

    Off-Site Catering Tips

    Do you cater? Catering can be hard to implement and costly, but it is also an effective way to increase earnings and build business both in and outside of your restaurant once you implement a sound catering structure into your business.   Catering Is a Difficult Process to Begin   To begin, if you’re serious about offering catering services, you...

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